Israel Innovation 2.0

Inside Israeli Technology

News
In the Third Quarter of 2007, Commtouch licensed its email defense technology to nine new companies, the company announced yesterday. The Netanya-based company now has 82 OEM partners, many of whom, “represent companies providing managed services, secure messaging, and security hardware, among others.”

Background
Founded in 1991, Commtouch, is led by co-founders, CEO and Chairman, Gideon Mantel, and CTO and President, Amir Lev, and develops software to protect e-mail. According to the website, Commtouch provides “spam and Zero-Hour™ virus outbreak protection for 50 million users in 130 countries,” and its technologies “have been licensed by over 50 partners, including security and anti-virus vendors, managed service providers and messaging security providers.” Its anti-spam solutions feature its Recurrent Pattern Detection (RPD) technology.

What it does
Commtouch’s Recurrent Pattern Detection technology, as explained by Director of Product Marketing, Oren Drori, doesn’t “look at the content of each message,” but instead, “looks for recurrences of patterns in huge amounts of mail.” Basically RPD searches for recurring patterns and indicates spam that way.

Zero-Hour protection “complements traditional anti-virus solutions, and is designed to detect and identify email-borne viruses and malware by providing detection and blocking of viruses within moments of an outbreak, before traditional defenses kick in.”

Sample Partners
Barbedwire Technologies
Tumbleweed
The Electric Mail Company

Market and Future
Spam is an ongoing battle that is affecting the Internet and continually evolves making it hard in the past for anti-spam programs to fight it. According to analyst findings, there is a need to block spam for reputation protection, yet there are “high barriers to entry.” Barriers include having a “deep knowledge of email security, and access to vast historical and real-time information about global email traffic.”

While one can consider well-established companies, such as Symantec and McAfee as the leaders in the anti-spam and spam protection arena, smaller companies, such as Postini and Commtouch, have been able to create little niches and are clearly in demand. Postini was bought by Google a few months ago and Commtouch is continuing to gain momentum and as Mantel mentioned “these new agreements, together with our existing partner base, are laying the foundation for our future growth in 2008.”

According to Aaron Katzman’s analysis of this, “with over 58% of end-user organizations seeking new anti-spam vendors, the opportunity for Commtouch to grab market share is very real.” Additionally, recent alliances with industry organizations such as Image Analyzer and Internet Watch Foundation (IWF) shows Commtouch’s commitment to helping make a better Internet experience in the long run.

Additional resources
Commtouch and Postini
The Elusive Enemy by Amir Lev
Commtouch Software: CEO Mantel Has Regained His Touch
Commtouch in 1999
Commtouch Private Placement Secures $1.3 Million Funding; Company Pursues Turnaround Plan

The latest addition to your magnet collection on your refrigerator door may not be a magnet from your trip to San Diego or a magnet from the cable company. It might not just be a plain picture, either. According to Reuters, Winbond Electronics Corp.’s Israeli branch “has developed prototypes of devices that transmit data from a computer to a portable screen, which can be easily attached to your refrigerator using a magnet.” One product using this technology will be an electronic version of “sticky notes,” called the Scribbler. According to Israel21c, the Scribbler’s technology comes from combining Bluetooth and Microsoft’s SideShow together. Refrigerator magnets and the kitchen culture may never be the same.

Here’s a video of the Scribbler in action from Reuters.

Kibbutz Lotan, located in southern Israel, is part of the Global Ecovillage Network (GEN) and is leading Israel’s development in Green Architecture. It is also featured this week in a Jerusalem Post article on green architecture in Israel.

Below is a quick demonstration from the Kibbutz blog on how to build an eco-friendly straw bale geodesic dome:

For those fans of Nintendo Wii and Dance Dance Revolution (DDR), the next stage of reality gaming is already in the works. IsraGood reports that Tel-Aviv startup, Extreme Reality, is making it possible for computers to read human movements without a human having to hold a remote control. The video below shows how this technology isn’t just going to be part of the next gaming revolution but the general computing experience for doing business and every-day things as well. Check it out.

TechCrunch is reporting that VoIP company, Jajah, which has its development center in Israel, has come under fire from eBay for “releasing website buttons that allowed eBay Inc. buyers and sellers to initiate phone calls earlier this week.” While such a service enhances communication capabilities on the auction site, eBay claims that the buttons violates the company’s policy regarding the inclusion of links in listings.

Additionally, though not outright mentioned, the inclusion of another VoIP service conflicts with eBay’s current VoIP service that it owns and uses on the site, Skype. Although with eBay’s backing, Skype has become poised to take VoIP to the next level of Internet communication, so far, eBay’s and Skype’s innovations have been less than revolutionary. The fact that eBay has utilized Skype for some product categories but not all of them leaving room for Jajah to interfere, is just one example of other companies trying to fill the voids on the site.

Whether or not the Jajah threat will stimulate new advances in Skype should be followed in the next few months. For now though, the invasion just leaves a question mark in eBay’s ability to successfully integrate Web 2.0 features and gives more steam to Jajah.

Here is a video that Jajah posted on MySpaceTV in February explaining the different uses for the dynamic buttons:

JAJAH Dynamic Buttons for MySpace

Add to My Profile | More Videos

In a very well-written piece that I hope persuades several detractors of the One Laptop Per Child initiative, David Pogue’s column in the New York Times today discusses that the $200 laptop will be sold in the United States and Canada for $400 for two weeks. The idea of this campaign is that for $400, the purchaser will receive one laptop and the extra $200 will ensure that a child from a developing country also gets one.

Although these laptops have a low price, they are highly efficient with high-resolution screens, wireless Internet, and long battery life. They are intended to provide underprivileged children with a means to learn about computers and technology and to become more educated, in general. While this only briefly sums up the idea, Pogue’s article is really worth reading.

So, how does this relate to Israel, a country that has been thriving on being high-tech? While there are several well-off areas in Israel with technology centers, there are also several poor areas with not much industry — such as developing towns in the south and, of course, several areas in the West Bank and Gaza. Israel and the Palestinian Authority definitely have a need for these computers and yet, the only information I can find on efforts to bring these laptops to Israel is from the spring of this year, and it only mentions how the Peres Center for Peace was designated as the organization to investigate what benefits this could bring and if it would be a good investment for Israel to make.

As I am having difficulty finding more information on the final decision, I will offer my opinion in brief: I think these computers have a lot of potential and that giving them to Israeli and Palestinian youth could really help them connect, learn about each other and even work together on a whole new level and I hope the Peres Center for Peace also came to this conclusion. What are your thoughts on this? Agree? Disagree?

Also, check out fellow ITGumbo blogger, Arnold Zafra’s thoughts on the laptop in this entry from this past April.

An article in the Business 2.0 section on the CNN Money website discusses the technology behind Pudding’s online call service. The website, which has an R&D center in Israel, offers a service similar to Skype’s, however, instead of a user paying to make an international call to a land line, the user is served with a targeted ad. For more on how the program is able to determine which ads would be relevant, check out the article here.

After months of talk and planning in the blogosphere, the WordPress Israel website has announced that next month there will be the first annual WordCamp Israel conference featuring popular WordPress blogger, Lorelle Van Fossen.

The conference is free and open to anyone , but only the first 250 people who sign up for it will be able to attend it. In the first few hours of the conference announcement, over 100 people already signed up. While the conference will focus on WordPress, it will also highlight important functions about blogging. As several attendees on the list use other blog platforms, it seems that this conference doesn’t represent just a WordPress obsession, but a general blogging obsession in Israel.

Considering Israel’s high-tech industry’s inclinations, it isn’t surprising that Israelis have become obsessed with blogging and different platforms that let them do so. To get a grasp of how popular it is in Israel, Israel’s largest blog network, Israblog, has more than tripled from about 100,000 in 2005 to over 370,000 today. That’s 5% of Israel’s population on one network and that’s not the only Israeli blog network. It also doesn’t include Israelis who use other non-Israeli blog networks, which is probably the majority of immigrants to Israeli.

Take my two roommates and myself, for example. We are all new immigrants to Israel and all maintain blogs on blog platforms that we found out about in America. Considering these factors, Israel’s percentage of bloggers must be significantly higher than 5% and more conferences similar to WordCamp are likely being planned to meet and tap into this growing trend.

For those of you who haven’t heard of eSnips, it is part-MySpace, part-YouTube, part-Gmail storage. According to the website, eSnips is a “social content-sharing site, where you can publish and share any media type with practically unlimited flexibility in choosing what you want to share, and with whom, in 5GB of free space.” It also happens to be an Israeli startup that is based in Ein Sarid.

When I was first researching online web companies in Israel a few weeks ago, I came across eSnips several times. I decided to check out the website and have since been using the website the same way I have used MySpace in the past — to listen to audio clips from different bands.

The website was founded by Israeli startup veteran, Yael Elish, in 2005 using what the website calls, “award-winning technology that it developed for its Net Snippets products, which are used by tens of thousands of professional business and academic researchers.” It originally competed against storage websites, such as Omnidrive and 4shared but in addition to expanding its storage amount to 5GB, eSnips has become more music- and marketplace- focused, putting it in competition with 25GB media storage power-house, MediaMax and MySpace.

While one blogger, is hailing eSnips as an educational tool that students can use for research and collaboration purposes, it seems to me, a new user for the music, that eSnips’ business plan will probably continue to include music as a central component in the future.

For more information on eSnips and where it is going, here are some links to a few interviews and articles:

TechCrunch checks out eSnips
eSnips Blog
Interview with eSnips CEO and founder, Yael Elish
Mashable: eSnips music widgets for MySpace
Video Interview with CEO and founder, Yael Elish
Other storage websites
eSnips microportals mean business

When I think of technology in Israel, I immediately think of Israel’s contributions to the international community. Until this past weekend, I hadn’t really thought about how outside technological advancements have impacted Israel. On Friday night though, I was at a small dinner party and we got onto the topic of jobs we all have; at least 4 people (myself included) currently work for companies based in the United States. We are all able to do this because of the Internet.

Aside from these people, I have met several others over the past few weeks who also have jobs with American companies and are able to work remotely because of technological advancements. The ability to telecommute has helped change the employment landscape in Israel and has helped make it easier for new immigrants to move to Israel and either find work/or continue their job.

Telecommuting is starting to become such a popular trend that Nefesh B’Nefesh, an organization that helps people move to Israel, has a special section on its Website offering advice on how to convince an employer to let you continue your job from abroad. Some of the advancements the Website lists include Internet, phone (VoIP) and fax. Although under Internet it mentions accessing the company’s network remotely, I would also include Web 2.0 programs that are used by a company for collaboration and/or management purposes, such as Gmail, Basecamp and Salesforce.com.