I have received a few inquiries about why I decided to start a blog on innovation in Israel and would like to use this entry to address the question. My background is originally in communication studies, with a concentration in advertising and public relations. In the communication industry, technology plays a huge role in every part of the process of developing and carrying out a campaign, including how data is collected and analyzed (i.e., Google Analytics, SPSS), researched (i.e., blogs and wikis), designed (i.e., Adobe Creative Suite 3), and so on.